4Hunnid

For the first 4 collections of YG’s 4Hunnid Brand, I worked side by side with Creative Director Gavin Matthieu. In addition to design, I oversaw all production.

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Recording artist YG had a vision for the brand to represent his gangster upbringing in a way no one had not done, up to this point.

Recording artist YG had a vision for the brand to represent his gangster upbringing in a way no one had not done, up to this point.

This FOREVER KEEPIN IT 100 graphic is based on Spike Lee’s ‘40 Acres and a Mule’ logo. Nods to black excellence are a must for 4Hunnid.

This FOREVER KEEPIN IT 100 graphic is based on Spike Lee’s ‘40 Acres and a Mule’ logo. Nods to black excellence are a must for 4Hunnid.

Real one’s pour a little out for the homies that aren’t with us anymore - another nod to the history of LA culture engrained in 4Hunnid.

Real one’s pour a little out for the homies that aren’t with us anymore - another nod to the history of LA culture engrained in 4Hunnid.

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By using cut and sew techniques, like this custom lettering embroidered below the neck, 4Hunnid brings a taste of high-end to their humble streetwear beginnings.

By using cut and sew techniques, like this custom lettering embroidered below the neck, 4Hunnid brings a taste of high-end to their humble streetwear beginnings.

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Custom striped tee shirts with embroidered details on the chest - the best seller of the season.

Custom striped tee shirts with embroidered details on the chest - the best seller of the season.

21 Savage’s persona as a gangster rapper is in line with the rebellious nature of Y&R.
Dennis Morris’s punk photography speaks to the rebellious